The word is now a virus. The flu virus may have once been a healthy lung cell. It is now a parasitic organism that invades and damages the central nervous system. Modern man has lost the option of silence. Try halting sub-vocal speech. Try to achieve even ten seconds of inner silence. You will encounter a resisting organism that forces you to talk. That organism is the word.
The Ticket That Exploded (1962) William s. Burroughs
Well I dreamed there was an island
That rose up from the sea.
And everybody on the island
Was somebody from TV.
And there was a beautiful view
But nobody could see.
Cause everybody on the island
Was saying: Look at me! Look at me!
Look at me! Look at me!