I’ve seen some nasty stuff on Social Media, but nothing as insidious as the innocuous looking quizzes on Facebook that people take and share with
On the surface, these quizzes look like simple fun.
You take a quiz about the kind of super power you think you have and
the quiz tells you something flattering about yourself.
But multiply these quizzes by hundreds with hundreds of differently
phrased questions, and researchers can a build an exact profile
of who you are, what you believe, and which arguments are most
likely to sway you.
This is the use of advanced psychological profiling for political
warfare. And Facebook did nothing to stop this.
Louise Mensch is a must follow on Twitter.
She’s done some investigative work and discovered how the data
gathered by these quizzes are used.
And this is why I only use Facebook when I have to. I will not support any
company that exposes the people I love to danger.