from Michael Dellert
The thought of selling yourself as though you’re a new watch or a can of fizzy soda may strike you as crass and make you want to stick a fork in your eye, but if you’ve written a book and you’re looking for new readers, then you’re selling more than just your writing.
You’re selling your author brand.
What’s an Author Brand?
When we talk about an “author brand,” we’re talking about building an identity that creates an emotional attachment, a perception of high quality, and that “je ne sais quoi,” that little “I don’t know what,” that no one else can offer.
When readers love an author’s stories and are moved by them, an emotional bond is created. This in turn leads readers to believe that they’ve formed a relationship of some type with the author and understand that author. Because of this emotional attachment, they are…
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