Seven Ways to Build Your Author Brand

from Michael Dellert

MDellert-dot-Com

The thought of selling yourself as though you’re a new watch or a can of fizzy soda may strike you as crass and make you want to stick a fork in your eye, but if you’ve written a book and you’re looking for new readers, then you’re selling more than just your writing.

You’re selling your author brand.

What’s an Author Brand?

Your author brand should leave a mark.When we talk about an “author brand,” we’re talking about building an identity that creates an emotional attachment, a perception of high quality, and that “je ne sais quoi,” that little “I don’t know what,” that no one else can offer.

Emotional Attachment

When readers love an author’s stories and are moved by them, an emotional bond is created. This in turn leads readers to believe that they’ve formed a relationship of some type with the author and understand that author. Because of this emotional attachment, they are…

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Tips for Marketing on Social Media.

This is solid advice for blogging in General.

Live...Love...Share!!!

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

― Brian SolisEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

 

I find the quote by Brian Solis regarding social media to be relevant on so many levels. Social media managers, marketers, gurus and enthusiasts can attest to the validity of the citation. When used a user sets out to rally others in hopes to gain customers, support their cause or to spread information; carried out the correct way they will grab the attention of many. Are you attempting to inspire a movement? Are you confused about how to market your brand? My advice to you is to keep reading. This post will briefly unveil…

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